Brewmaster of the Brooklyn Brewery
Authenticity plays a central role in brewing good beer. Garrett Oliver, world-renowned brewmaster, explains how beer is like bread - there's a big difference between the real and the fake - and how it's possible to create a great product while growing a responsible, sustainable business.
See also Garrett's book: The Brewmaster's Table
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Intro animation by Sacred Noise and Grow Design Work.
Comments
Terry
Feb 11, 2009 — 12:00 PM
"Food Facsimiles" is the part of Garrett's talk that I remembered clearly, but his talk is about a lot more than that. It's about passion for what you do, and sharing it with those around you.
Good job, Garrett.
Andre
Feb 13, 2009 — 04:53 PM
Very inspiring. I think the spirit of authentic creation is the key to generosity. I have been walking a similar road with my photography.
Joe
Feb 13, 2009 — 09:30 PM
As a bread baker who makes my own bread at home (which gets a real crust that is sometimes too crusty when I bake it too long!) and as one who loves microbrews, I really liked what you had to say. It's really about authenticity and taking the time to make something unique and to be a unique self.
Sean
Feb 18, 2009 — 02:04 AM
A great majority of modern consumer businesses need to take some notes from this. Great products and sustainable business are not completely separate entities. There is simply no acceptable excuse for a company to manufacture complete crap to satisfy profits, and spent all the money on marketing instead, and people need to start calling them out on it as well.
G.R.
Aug 14, 2009 — 03:54 PM
Brilliant talk. Lots of excellent truths here. e.g. Pne day someone played you Miles Davis or Coltrane. A door opened. On the other side: a better life.
Awesome.