Steven Heller

Author, "Iron Fists"

Building a strong visual brand is not always good for the world. Exploring the themes in his book Iron Fists, graphic design legend Steven Heller shows how totalitarian regimes of the 20th century consolidated their power through strong visual imagery.

Comments

Aaron Marcus

Nov 6, 2009 — 01:17 AM

Excellent lecture. Excellent Topic. Thank you for making it available.

therightofthepeople

Jan 8, 2010 — 08:37 AM

Hmm. Where have I seen this type of thing in the 21st century?

Oh, I know:

http://www.novemberelectionblog.com/files/images/20080621ObamaSeal.jpg

http://toki-woki.net/blog/wp-content/uploads/2008/02/fairey-obama.jpg

Looks like these meet all the criteria for totalitarian branding.

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